Rules for car marcoms in Europe are extensive and detailed. We have covered the three main areas: safety and responsibility, emissions and consumption, and - as car advertising will often contain credit proposals - the laws relating to consumer credit. These rules are all present in some form in all EU markets, but their expressions and extent vary according to how individual countries have chosen to interpret or deliver EU directives. The individual country sections include rules on the above areas from all the regulators: EU law with the national legislation that enacts it, individual national law (normally traffic laws), the self-regulatory rules which often include environmental aspects, and occasionally the trade association's rules where they include marcoms. Not all the rules apply to all channels, so it’s best to check individual media in the website's targeting and channel section for each country.
Please select a country from the list